Using role-reversal, we want to show how dogs take after their owners, and essentially how they behave in public. Our aim is to communicate that it is vital to lead your dog as it's owner, which is what the campaign is about - you wouldn't do it, don't let your dog.
Lead by Example
Flyers would be given out to the public at various locations
Motion poster
Viral videos influenced by the U.S tv series Wilfred and also by famous French YouTuber Rémi Gaillard
Online presence for Barney the dog to help connect people see his everyday life.
